EE

EE Data Portal

EE wanted to make the process of changing data packages for Pay as you go customers more straightforward and more intuitive.

EE
EE-1

Overview

The existing data upgrade process for Pay as you go customers wasn’t intuitive and didn’t allow for the new functionality EE wanted to introduce.

Since most customers would be upgrading on their mobile device, the design had to be mobile-first. The existing design wasn’t mobile friendly and very cluttered.

Research and Discovery

We had actual data and user videos showing how users typically updated data on their pay as you go accounts. We knew most transactions happened on the user’s mobile device.

Design ideas and evolution

We knew that most users were updating their data on mobile devices. We had to make it as easy as possible to navigate the different packages and compare them as quickly as possible on a device with limited screen sizes.

Prototypes and user testing

After our ideation sessions, we were confident we knew how we could improve the customer portal and introduce the new features the customers had been asking for. We did rounds of user testing to ensure the interface was intuitive, and it allowed the customers to do what they needed quickly.

The Results

Data upgrades increased substantially after the new functionality was released to Pay as you go customers. It allowed the flexibility to change their data allowance as they needed it.

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Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.

  • User Research
  • Key Objectives
  • Performance Benchmarking
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2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

  • Experence Design - UX
  • Visual Design - UI
  • Coding

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

  • Behaviour Analysis
  • Conversion Rate Optimisation
  • Data Analysis

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

<span data-metadata=""><span data-buffer="">Websites by subscription?

<span data-metadata=""><span data-buffer="">Imagine knowing you have a team of website experts ready to help you make your website a success.

<span data-metadata=""><span data-buffer="">Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

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Subscription Large

£2,500 pm

40 hours per month. One request at a time.

Included:

  • 40 hours per month
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