3 online tools to help you understand your visitors and increase conversions

We would like to share with you 3 FREE easy to apply tools which could help you to improve your websites usability and conversion rates.

We hear time and time again from our clients that they had websites created by Web Agencies to their exact specification. Then nothing beyond that.

They couldn’t then see how many people were using their websites, how visitors were using their websites or if they could use their websites effectively.

<p”>Some clients even lost interest in what should have been their best selling tool!

Think about it, if you need to find out information about a product or service the first place you visit is the companies website. What if you couldn’t find the information you were looking for? You might then move on to a competitor to see if they can answer your questions. Understanding what your users require is essential for making a great website or mobile app.

Which brings me to our list of essential tools for gaining user insights quickly and for FREE. Please note we are not affiliated to the list of tools below in any way. We just understand their power when it comes to making a website as usable and helpful as it can be.

1. Hotjar

Hotjar allows you to visualise how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.

Hotjar capabilities

Hotjar is a website visualisation tool which allows you see how your users interact with your website in great detail. One of the stand out features is being able to view recordings of your website visitors interacting with your site. Here is a list of included features.

  • Heatmaps
  • Visitor recordings
  • Conversion funnel reports
  • Form analysis
  • Feedback polls
  • Surveys

Hotjar, and other sources like Google Analytics, provide the data-driven basis for our recommendations to improve conversion rates and website user experience.


2. UsabilityHub

UsabilityHub is a platform where you have the ability to set up a variety of predetermined tests and surveys for a group of users. There are five tests the software offers which includes the:

  • Click Test – Simple test in which you request users to click on object they believe will complete your task
  • Five Second Test – Shows users your project for five seconds. They are then accompanied by follow-up questions based on what they saw
  • Question Test – You ask your tester a series of questions they answer after they see your project
  • Preference Test – Set up different variations your project, and ask your users what they prefer
  • Navigation Test – Set up a design sequence, chain them together, instruct users to carry out a task from start to finish, and see how far they get

For each test, you must upload a mockup/mockups of your project’s design & fill out instructions for users to complete the test correctly. If you don’t have a mockup available, you can instead screen capture a live version and upload that for your testing needs.

Once you have selected your test and uploaded your screenshots, you then need to order your responses, or users who will be taking part in your test. To do so, you’ll need to purchase credits.

3. Google Analytics

Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy.

Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more.

Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you.


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