Car Finance 247

Quote builder and approval portal redesign

Car Finance 247 wanted to help their users build their own quotes after their pre-approval for finance.

Car Finance 247


Car Finance 247 wanted to simplify its online portal and allow potential customers to adjust their quotes, freeing up an agent's time. Typically, an agent would guide them through a lengthy customisation process on a call.

Wireframes & Prototypes

Car Finance 247 had a lot of existing data and findings to base the initial wireframes on. Information such as usage, customer feedback, and ratings helped point us in the right direction. Knowing what problems their customers had and what they felt would improve the service helped to guide the designs.

Usability testing

Whilst ideas on concepts were being designed and prototyped, they were continually tested to ensure they answered the customer problems. The more testing was done, the more focused the final solution became.
Previous slide
Next slide

Information Architecture and Signposting

The biggest problem we encountered while researching was that the original application lacked signposting. A user would log into their customer portal and be left to figure out what actions they should take without indicating what was expected of them.

A way to fully customise a quote.

It was clear when starting the engagement with Car Finance 247 that they wanted to reduce the reliance on the customer support team for creating quotes for potential customers.
This would have involved a lengthy call with an agent to adjust the quote to the customer’s liking.

But, allowing the customers to adapt their selections freed up time for the sales and customer support teams to concentrate their efforts in other areas of the business.

The Results

As we had base metrics to work from, it was easy to measure how much the newly designed customer portal improved on the previous version. Now, customers had the opportunity to customise their plans and were signposted at every step. This had a 3x increase in agreements over the same time period.


increase in agreements




Leads per week

Contact rate

Conversion rate













Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.


2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

Websites by subscription?

Imagine knowing you have a team of website experts ready to help you make your website a success.

Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

Subscription Extra Small

£250 pm

4 hours per month. One request at a time.


Subscription Small

£600 pm

10 hours per month. One request at a time.


Subscription Medium

£1,400 pm

20 hours per month. One request at a time.


Subscription Large

£2,500 pm

40 hours per month. One request at a time.