B2B Website improvements

Distrelec wanted to add new features to their website, allowing customers to create orders quicker and find the most appropriate products.


New features to help the customer to self-serve.

Distrelec knew they needed to change key functionality so their customers could self-serve. However, they didn’t know what features and improvements would significantly impact their experiences.

Data, user research and creating a baseline.

Before suggesting any improvements, we needed to investigate what features were used the most and what caused the users the most issues.

We were able to investigate user behaviour in detail using many methods, including data and carrying out user research to find current problems.

Starting with a strategy for a better experience.

Armed with analytical data and user feedback, we could start with the strategy and design for multiple improvements across the website.

After speaking to current users, the search was a significant improvement area for the website. We could see that many points around the search capabilities needed to be improved.

The Results

A better experience for users across many parts of the website.

By the end of the engagement, many improvements were made to the website around the search, results and product details pages.

Each change was carefully tested as prototypes with actual customers before being slowly rolled out to customers across the many regions.













Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.


2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

Websites by subscription?

Imagine knowing you have a team of website experts ready to help you make your website a success.

Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

Subscription Extra Small

£250 pm

4 hours per month. One request at a time.


Subscription Small

£600 pm

10 hours per month. One request at a time.


Subscription Medium

£1,400 pm

20 hours per month. One request at a time.


Subscription Large

£2,500 pm

40 hours per month. One request at a time.