Essentials Experience Audit

Uncover what’s holding your users back

Don’t lose users or sales to your competitors. Ensure your services are the best they can be.

Every click, scroll, or hesitation tells a story

But if you’re not tracking the right signals, it’s easy to miss why customers leave without converting. The Essential Customer Journey Audit is a fast, focused way to diagnose where your digital experience is underperforming and what you can do to fix it.

We analyse your key customer journeys (like sign-up, checkout, onboarding, or lead capture) and break down what’s working, what’s not, and what needs to change. You’ll walk away with clear, prioritised recommendations to improve usability, reduce friction, and increase conversions without guesswork.

What’s included

  • Review of 1–2 critical customer journeys (e.g. checkout, quote flow, application process)
  • UX heuristics and usability analysis based on industry best practice
  • User friction map showing exactly where and why customers drop off
  • Conversion blockers and content issues clearly outlined
  • Quick wins and long-term improvements prioritised by impact and effort
  • Summary report and walkthrough call to align teams and next steps

What you’ll gain

  • Clarity on performance gaps across your digital journey
  • Actionable insights you can implement immediately
  • Improved conversion rates from targeted design and flow changes
  • A better experience for your users and fewer complaints or support tickets
  • Stronger ROI from your existing traffic and marketing spend

Proven results

An eCommerce retailer saw a 14% increase in completed checkouts after we identified and fixed hidden friction in their mobile payment flow.


A fintech startup increased lead conversions by 21% by restructuring their onboarding journey and simplifying confusing content.


A national service provider reduced customer support tickets by 32% by streamlining their account setup process and clarifying next steps.

Is it right for you?

This audit is ideal for product owners, marketing teams, or digital leaders who know something’s not quite working but need evidence and clarity to act. Whether you’re rebuilding, redesigning, or just need a fresh perspective, we’ll give you the insights you need to improve performance and customer satisfaction.

Tools

Tools

Guides

Guides

Insights

Insights

Tools

Tools

Guides

Guides

Insights

Insights

Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.

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2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

<span data-metadata=""><span data-buffer="">Websites by subscription?

<span data-metadata=""><span data-buffer="">Imagine knowing you have a team of website experts ready to help you make your website a success.

<span data-metadata=""><span data-buffer="">Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

Subscription Extra Small

£250 pm

4 hours per month. One request at a time.

Included:

Subscription Small

£600 pm

10 hours per month. One request at a time.

Included:

Subscription Medium

£1,400 pm

20 hours per month. One request at a time.

Included:

Subscription Large

£2,500 pm

40 hours per month. One request at a time.

Included: