Services
- Strategy
- Design
- Development
- Optimisation
Contact
- +44(0) 161 241 6841
- hello@clearfront.co
- Pepper House, 1 Pepper Road, Hazel Grove, Stockport. SK7 5DP.
Analytics and A/B testing only tell you part of the story. Using usability testing can also help you uncover the insights you need to create game-changing products that are genuinely beneficial to your users.
User testing gives you direct access to your users and lets you see first-hand how they interact with your services and if they have any problems completing a task. We ensure that results are relevant and accurate by carefully selecting participants that fit your typical user's personas.
Having good analytical data around your websites user's behaviour is excellent, but it only tells you one part of the story. Often it only informs you there is a problem at a certain point in your customer's journey.
One of the main issues teams face when improving their websites, products and services is that they are too familiar with them. When we know how the website works, we know exactly where the information we need is or how to complete a desired task. That isn't the case for users new to the website. Making changes based on assumptions is a risk and can lead to bad experiences for your users. Feedback from your users can help you make the right changes and avoid making costly mistakes that confuse your users.
User research relies on several research methods, and user testing is just one of them. One source of insight often isn't enough insight to make confident changes. User testing is a good method to validate what other user research has indicated. Is the user feedback consistent with what has been uncovered previously?
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