Experience Audit

Complete end-to-end analysis of your digital experience

Designed to unlock growth, reduce friction, and align your teams. See the whole journey not just isolated problems.

Your digital journeys don’t live in silos, and neither should your insights

The 360 Customer Journey Audit takes a comprehensive look at how real customers move through your business from first interaction to final conversion (and beyond).

We blend data, research, and UX expertise to show you what’s really happening across channels and platforms why users drop off, where they get stuck, and what’s costing you time, money, and loyalty.

Whether you’re planning a redesign, scaling operations, or simply want to deliver better experiences, this audit gives you the clarity and confidence to move forward with impact.
What’s Covered in the 360 Audit

We assess every critical touchpoint and interaction from a customer’s point of view then map that against your business goals and technical reality.

What’s included

  • End-to-end journey review: Web, mobile, in-product flows, and marketing touch points
  • Behavioural data analysis: Insights from GA4, Hotjar, or session recording tools
  • Heuristic UX & accessibility evaluation: Industry-aligned assessments
  • Customer voice review: Support tickets, reviews, surveys, and feedback loops
  • Stakeholder interviews: To align on business priorities and team insights
  • Cross-channel consistency check: From landing pages to email journeys
  • Friction and opportunity mapping: Prioritised by impact, effort, and urgency
  • Visual summary report + live workshop: Clear findings, visualised issues, and actionable recommendations

What you’ll gain

Strategic Clarity

Instead of guessing, you’ll understand exactly what’s working, what’s broken, and why. No more flying blind when making decisions that impact performance or budget.

Reduced Drop-Off and Waste

Fixing overlooked friction points increases conversions, reduces support tickets, and stops revenue from leaking out of broken journeys.

Increased Alignment Across Teams

We bring together product, marketing, design, and customer service perspectives so everyone is working from the same playbook—focused on what users really need.

Reduced Drop-Off and Waste

You’ll leave with a structured plan that makes it easy to act—starting with low-effort, high-impact wins that build momentum fast.

Proven results

“We were losing customers and had no idea where. The 360 audit showed us that a 3-click process was turning into 9 steps on mobile. Fixing that lifted conversions by 22%.”— Head of Growth, Direct-to-Consumer Brand

“Their work uncovered nearly £1.2M in missed revenue in a journey we thought was working fine. It’s the kind of insight that paid for itself almost instantly.”— Digital Director, Retail Chain

“We had data, but no story. This audit brought our customer pain points into focus and gave our whole team clarity on what to fix.”— CX Lead, Financial Services Firm

Is it right for you?

This audit is perfect for organisations who:

  • Are planning a site or product redesign
  • Suspect users are dropping off but don’t know where
  • Need a data-informed roadmap to improve digital journeys
  • Want to align stakeholders around user-centric improvements
  • Are under pressure to improve conversion, NPS, or retention
  • Use multiple platforms, tools, or touch points to serve users

We tailor every Audit to your business goals and customer context. Whether you’re optimising a key flow or preparing for a major change, this is your chance to get ahead with a clear picture and a clear plan.

Quick ways to get started

We tailor our solutions to your needs. Here are three ways to get started.

Online health assessment

An online assessment highlights strengths and weaknesses in your website or app, offering insights to improve usability, performance, and security.

Audits and testing

An audit or user testing quickly highlights what’s not working in your digital journeys, helping you prioritise improvements and take confident steps toward better customer and business outcomes.

Book a discovery call

A discovery call is a valuable opportunity to uncover potential issues by discussing your goals, challenges, and current processes.

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Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.

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2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

<span data-metadata=""><span data-buffer="">Websites by subscription?

<span data-metadata=""><span data-buffer="">Imagine knowing you have a team of website experts ready to help you make your website a success.

<span data-metadata=""><span data-buffer="">Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

Subscription Extra Small

£250 pm

4 hours per month. One request at a time.

Included:

Subscription Small

£600 pm

10 hours per month. One request at a time.

Included:

Subscription Medium

£1,400 pm

20 hours per month. One request at a time.

Included:

Subscription Large

£2,500 pm

40 hours per month. One request at a time.

Included: