User Testing

Confident decisions start with deeper user insight

In-depth usability research across your key journeys and customer segments designed to reduce risk and improve performance.

When your business relies on complex user journeys, multiple personas, or high-stakes launches, surface-level testing simply isn’t enough

You need richer data, broader behavioural patterns, and insights that go beyond the basics.

The 360 User Testing programme is built to uncover what your real users actually do not what you assume they do. We test your digital journeys across 8–12 participants, segment insights by audience type, and deliver strategic recommendations that reduce friction, improve conversion, and drive real business outcomes.

Perfect for product teams, UX leads, and businesses scaling customer experience maturity.

What’s included

Testing with up to 20 real users

We recruit participants from your target audiences—including multiple personas if needed. Whether it’s first-time visitors, returning customers, or power users, you’ll see how each group interacts with your experience.

Testing of complex or multi-step journeys

Go beyond a single flow. We can test multiple parts of your experience (e.g. onboarding, navigation, sign-up, checkout, dashboard usage, etc.) to understand how users think, move, and decide across touch points.

Segmented insights & trend analysis

See how different users perform, where they get stuck, and which pain points are most urgent. We surface the patterns, group them by persona or journey, and help you make decisions with confidence.

Rich session recordings & commentary

Every session is recorded with voice, video, and behavioural context so you get both the “what” and the “why” of user actions.

Clear, actionable recommendations

Not just problems but solutions. We provide prioritised UX and content fixes, aligned with your goals, effort level, and ROI potential.

Stakeholder workshop

You’ll receive a presentation-ready deck and a 60-minute walkthrough with your team to review key insights, answer questions, and align next steps.

What you’ll get

  • Testing with up to 20 participants from key user groups
  • Moderated and/or unmoderated sessions
  • Custom scripts aligned to your business goals
  • Testing of multiple flows or journeys
  • Session recordings + highlight reels
  • Segmented reporting by persona or behaviour
  • Emotional response patterns + friction mapping
  • Prioritised design recommendations
  • Live insight workshop + shareable deck

Proven results

“We needed to understand why our dashboard wasn’t landing with new users. The 360 test helped us redesign onboarding and improved activation by 31%.”— Product Owner, B2B SaaS

“The segmented insights were a game-changer. It helped us clarify our strategy for two key audiences that behave very differently.”— UX Lead, Healthcare App

“We thought we had one problem. Turned out, we had five. The testing showed us exactly what to fix and gave our developers a clear roadmap.”— Digital Director, E-commerce Brand

Why it’s worth it

De-risk high-impact changes

When you’re redesigning a product or launching new features, the cost of getting it wrong is high. 360 testing reveals what’s really happening so you don’t have to guess.

Drive higher conversions & engagement

By fixing key blockers, improving clarity, and aligning your product with user expectations, you’ll see measurable improvements in conversion, activation, and retention.

Align cross-functional teams

Our insights speak to design, product, development, and leadership so your teams make informed decisions together, faster.

Improve every step of the journey

By testing more than one touchpoint, you uncover the deeper issues that affect trust, flow, and success over time not just isolated bugs or UI quirks.

Is it right for you?

Choose this package if you’re:

  • Launching or overhauling a major product or service
  • Serving multiple customer personas with different needs
  • Facing friction or churn in key digital journeys
  • Struggling to align teams on user experience issues
  • Needing proof to prioritise UX improvements
  • Looking to move from reactive to proactive UX

Let’s uncover what your users are really experiencing

Whether you’re fixing a problem, planning a major redesign, or preparing for scale, 360 User Testing gives you clarity, confidence, and momentum.

Quick ways to get started

We tailor our solutions to your needs. Here are three ways to get started.

Online health assessment

An online assessment highlights strengths and weaknesses in your website or app, offering insights to improve usability, performance, and security.

Audits and testing

An audit or user testing quickly highlights what’s not working in your digital journeys, helping you prioritise improvements and take confident steps toward better customer and business outcomes.

Book a discovery call

A discovery call is a valuable opportunity to uncover potential issues by discussing your goals, challenges, and current processes.

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Our lead generation process

Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.

1. Setting you up for success

Lead Generation Audit

Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.

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2. Design, CRO and Personalisation

Website Design

Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.

3. Constantly measuring and refining

Conversion Rate Optimisation

Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.

The results are highly qualified leads looking for your services from your business

Leads that have contacted your business are far more likely to turn into customers.

<span data-metadata=""><span data-buffer="">Websites by subscription?

<span data-metadata=""><span data-buffer="">Imagine knowing you have a team of website experts ready to help you make your website a success.

<span data-metadata=""><span data-buffer="">Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.

It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.

Subscription Extra Small

£250 pm

4 hours per month. One request at a time.

Included:

Subscription Small

£600 pm

10 hours per month. One request at a time.

Included:

Subscription Medium

£1,400 pm

20 hours per month. One request at a time.

Included:

Subscription Large

£2,500 pm

40 hours per month. One request at a time.

Included: