The Beginner’s Guide to Conversion Rate Optimisation (CRO)

The Beginner’s Guide to Conversion Rate Optimisation (CRO) Most marketing teams focus on driving new traffic towards websites with the hope of these unique visits converting into qualified leads. In turn, the lead’s turn into sales, and as more new leads are converted, the business grows. This process applies to most business and marketing […]
10 reported e-commerce challenges in 2023 and suggested solutions

10 reported e-commerce challenges in 2023 and suggested solutions 1. Converting visitors into customers Converting website visitors into paying customers is a primary focus of e-commerce. While an e-commerce website may attract substantial traffic and generate numerous clicks and impressions, achieving the expected sales figures sometimes remains elusive. What strategies can be employed to boost […]