Insights, opinions and news
The Beginner’s Guide to Conversion Rate Optimisation (CRO)
Most marketing teams focus on driving new traffic towards websites with the hope of these unique visits converting into qualified leads. In turn, the lead’s turn into sales, and as more new leads are converted, the business grows. This process applies to most business and marketing teams.
10 reported e-commerce challenges in 2023 and suggested solutions
1. Converting visitors into customers Converting website visitors into paying customers is a primary focus of e-commerce. While an e-commerce website may attract substantial traffic and generate numerous clicks and impressions, achieving the expected sales figures sometimes remains elusive. Wha
Improving your websites User Experience (UX) could help your SEO efforts.
What is UX? We all hear stories from our clients that they had websites created by Web Agencies to their exact specification. Then nothing beyond that. Think about when you last visited a website with a goal in mind. It could be finding out something specific about a product or service or makin
A full website redesign, refresh or smaller updates?
Maybe your website isn't performing as well as you like or you are simply wanting to give your visitors a better experience.
Using Google Analytics to understand your website visitors.
Why analysing visitor behaviour using google analytics is so useful for your website. Lots of businesses already use Google Analytics to monitor the performance of their websites. It can help you to Identify which content people find most useful, how you can best present your information and ca
3 online tools to help you understand your visitors and increase conversions
We would like to share with you 3 FREE easy to apply tools which could help you to improve your websites usability and conversion rates. We hear time and time again from our clients that they had websites created by Web Agencies to their exact specification. Then nothing beyond that. They could
Improving B2B eCommerce and the importance of usability and user experience.
Why usability matters so much to e-commerce customers. Optimum User experience is vital to sales no matter what sector your business is in. But in recent times, it is becoming obvious that B2B e-commerce needs it more than others. Recent research has revealed that more and more B2B customers ar
Rapid Prototyping to save money and time
Experiment with application ideas without the costly development time. In our fast-moving world, designing and evaluating ideas in the software development stage just wouldn’t be feasible. Whist a website or application is being coded by a team of developers it would be time-consuming and cos
10 years helping our clients grow their businesses
We have been around for ten years. And we are looking forward to the next 10 years. We are ten years old! We have been creating effective and exciting websites and applications for our clients for ten years and we are looking forward to the next ten years of creative and effective applications
